I'm an atheist, I think most media do reflect my beliefs. There doesn't seem to be much content associated with particular religions (with the exception of the gay bishop debate within the Anglican Church).

Of course there is a great deal of diversity in society - not everyone can ber kept happy by one media owner. Hence specialist publications, like the Jewish Chronicle etc, cater for the minority belief systems so they feel their voice is being heard in society. Quite frankly many people are not interested in Sikh or Hindu news etc, and the media would get less ratings / sales rom their primary audience as a result. We live in a society where media ratings come before reflection!